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Our Story
Love Your Allure
PREMOHA was created to redefine affordable luxury in India through timeless gold vermeil jewelry — designed to be worn every day and treasured for years.
Discover Our Story
Gold Vermeil · Made for Everyday
India's Luxury Gold
India's Luxury Gold
Vermeil Jewelry Brand
Crafted in sterling silver. Finished in thick 18K gold vermeil. Designed for everyday luxury.
925 Sterling Silver
18K Gold Vermeil
Nickel Free
Luxury Packaging
Why We Exist
Real gold has become something you buy, insure and lock away.
We think that's backwards. Premoha brings the gold look back onto the body — affordable enough to actually wear, good enough to last, honest enough that we'll tell you exactly what's under the shine: real 925 silver, real gold, nothing else pretending to be either.
— No brass. No pretending. Just gold you can wear today.
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The Vermeil Difference
Not all gold jewelry is made equal. Here's exactly where vermeil sits — and why it's the smartest luxury you can wear daily.
| Gold Plated | Gold Vermeil vermoha.in | Solid Gold | |
|---|---|---|---|
| Gold Thickness | Under 0.5 micron flash | 2.5+ micron 18K gold | Solid throughout |
| Base Metal | Brass or alloy | 925 Sterling Silver | 14K–22K gold |
| Longevity | Fades in months | Lasts for years | Lasts generations |
| Luxury Feel | Costume | Fine-jewelry feel | Heirloom |
| Value | Low | Exceptional | Premium price |
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What Is Gold Vermeil Jewelry?
Gold Vermeil Jewelry India is having a quiet moment — and for good reason. Vermeil (pronounced ver-may) is a specific, regulated standard of fine jewelry: a base of solid 925 sterling silver finished with a thick layer of gold. It is not a marketing term. To be legally called vermeil, the gold must be real, at least 10 karat, and applied at a minimum thickness — which is precisely what separates it from ordinary costume pieces.
The distinction that matters most is thickness. Standard gold-plated jewelry uses a base metal such as brass and the thinnest possible flash of gold, often measured in fractions of a micron, which is why it fades within months. 18K Gold Vermeil from PREMOHA is built to a far higher standard: a generous 2.5-micron layer of 18-karat gold bonded to a precious silver core. That single detail is why vermeil keeps its warm, true colour for years of everyday wear rather than weeks.
Because the foundation is Sterling Silver Jewelry rather than base alloy, vermeil is also kind to skin. Sterling silver is hypoallergenic and nickel-free, so it suits sensitive skin and daily wear alike. You are not buying a coating over cheap metal; you are buying a precious-metal piece, elevated with real gold. It is the difference between jewelry you replace and jewelry you genuinely keep.
This is what makes vermeil the intelligent centre of the Luxury Jewelry India market. Solid gold is beautiful but carries a price that keeps it for occasions and lock-boxes. Gold plated jewelry is accessible but disposable. Vermeil Jewelry lives exactly in between — the look, weight and longevity of fine jewelry, at a price that lets you actually wear it every single day. For a modern wardrobe, that everyday wearability is the whole point.
At PREMOHA, every necklace, pair of earrings, ring and bracelet is crafted to this promise: 925 sterling silver at the core, 18K gold vermeil on the surface, nickel-free throughout, and finished with luxury packaging worthy of a gift. It is affordable luxury, designed for real life — and made to be treasured. Love your allure.
Good to Know
Frequently Asked
Wrap a strip of paper around your finger, mark the overlap, and measure against the size chart on every product page. If between sizes, size up.
Yes — every post is nickel-free 925 sterling silver under the 18K gold layer, hypoallergenic by construction.
16 inches sits at the collarbone and 18 inches just below it — both layer beautifully. For pendants worn over outfits, go 20 inches or longer.
Measure your wrist with a soft tape and add 1.5–2cm for a comfortable fit. Each product page has a sizing chart specific to that style, and cuffs are gently adjustable.
Not for years. Rings take the most contact of any jewelry, which is why we use a 2.5-micron 18K layer — roughly 5× thicker than standard plating — over solid 925 silver.
Huggies and studs are fine for sleep. We recommend removing earrings before swimming or showering to keep the gold looking newer for longer.
Not for years. Vermeil uses a 2.5-micron layer of 18K gold — roughly 5× thicker than standard plating — over solid 925 silver.
Not for years. Vermeil uses a 2.5-micron layer of 18K gold — roughly 5× thicker than standard plating — over solid 925 silver. With basic care it keeps its true colour through daily wear.
Reach out within 30 days of delivery and we will arrange an exchange for the right size at no extra cost.
Not for years. Vermeil uses a 2.5-micron layer of 18K gold — roughly 5× thicker than standard plating — over solid 925 silver.
Yes — that is exactly what it is designed for. Remove before swimming or showering to keep the finish looking newer for longer.
The finish is water-resistant, but we recommend removing bracelets before swimming or showering to keep the gold looking newer for longer.
Yes — COD is available across most Indian PIN codes, with free shipping and easy 15-day returns on every order.
Yes — COD is available across most Indian PIN codes, with free shipping and easy 15-day returns on every order.
Yes — COD is available across most Indian PIN codes, with free shipping and easy 15-day returns on every order.
Yes — COD is available across most Indian PIN codes, along with free shipping, signature packaging and easy 15-day returns on every order.